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BootstrapLabs: Visual Identity
Expertise:
Overview:
Since its founding in 2008, BootstrapLabs has been making venture capital investments.
In 2015, it became the first venture capital firm to adopt an AI-first investment strategy. Since then, it has been backing visionary founders who are tackling some of today's most significant and valuable challenges through the application of Artificial Intelligence.
My Role:
My role was crucial in creating an impactful and cohesive visual identity for the event and telling a compelling visual story that captured the essence of cutting-edge AI technologies and the event's significance.
Outcome:
The marketing materials I designed strengthened the conference's brand identity, ensuring consistency and visual appeal. This led to increased engagement, better brand recognition, and a more successful event overall.
Credits:
Alexis Lira, Benjamin Levy, Nicolai Wadstrom, Mark Mavroudis, Luigi Congedo
Digital:
I worked closely with stakeholders to ensure that all designs aligned with the event’s vision and goals, fostering a cohesive and impactful experience. Through consistent branding across all materials, I was able to drive engagement, reinforce key messaging, and contribute to the event's success, ultimately delivering measurable business impact through increased brand recognition and greater attendee participation.
Panel Presentation:
I was also responsible for designing the panel presentation, ensuring it was fully branded with the event's visuals. The objective was to create a cohesive experience that not only maintained consistency across all materials but also engaged attendees through compelling visuals, enhancing the overall impact of the event’s messaging and branding.
Printed Material:
I worked on various printed materials for the conference, including brochures, flyers, banners, and signage. I collaborated with different vendors and worked closely with print shops to ensure that the quality met our standards and that everything was delivered on time. This attention to detail helped maintain the event’s high visual standards and ensured a seamless experience for attendees.
Team Effort:
Although I was the only designer, I worked closely with an amazing team of vendors, event planners, and volunteers. I guided them through the creative process, ensuring everyone was aligned with the vision. By collaborating with vendors and event planners, I helped integrate designs seamlessly into the event, while volunteers played a key role in bringing everything together. It was a true team effort that led to a successful outcome.
Event:
The consistent branding across all materials strengthened the event's identity, boosting brand recognition and creating a memorable impact. The visuals captured attention, communicated key messages, and drove higher attendee engagement, contributing to the event's success and enhancing its reputation.
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